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 Brief
Explore the design potential of corrugated cardboard to develop a range of footwear packaging. Select a specific footwear type; it could be for sport, mountaineering or children, there are endless variations. Then design a package that uses the structural qualities of corrugated carddboard. Thought should be give to folding, fastening, carrying and poit of sale potential. A brand name/logo will be required, plus labeling that can be inserted or overprinted with information.

Sketch book
After weeks of banging my head repeatedly against a brick wall I came up with packaging casual footwear for men and women. . . I used pictures from the Argos catalouge for the flyer and worked out the design of the box by looking at shapes. I found the best 'organic' shape was a hexagon used by bees in a honeycomb: its tough and structurally sound.